Nova
Brand Information: Nova is an electronics brand, focusing best on the affordability, making home and grooming technology available to one and all. Having its roots in UAE and India, Nova has captured the market place like no other.
Brand's Vision: Nova being a prominent age-old name in the households wanted a revamp that could strike the chords with the youth. Hence the visual communication needed to be such, that the brand becomes young despite being prevalent in the industry agelessly.
Strategic Vision: We wanted to give Nova an identity that has a greater recall value across the TA, which is how the inclusion of colour palettes, concepts and a greater vision to bring the brand to life was implemented. The importance of topical spots and moment marketing was fused into the brand, which made us run parallel with the brand's vision.
Major Accomplishments:
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Setup a revamped Social Media Identity and presence.
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Increased brand reception through topical and moment marketing.
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Enhanced visual communication and brand projection.
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Established the brand as an easily accessible, affordable, trusted one.
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Maximised digital footprints through platforms like LinkedIn and YouTube Shorts.
Key Project Personnel: Design - Mohammed Nihal Sheikh
Creative Content Management - Anushka Menghwani
Utilised Services:
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Social Media Identity
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Social Media Marketing and Management
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Influencer Marketing
